I’m Guillaume Lassiat
a multi disciplinary design
manager, expert UI/UX designer
with 14 years of experience
I'm a multi disciplinary designer born and raised in France, used to living abroad as in in Zew Zealand, Australia & now in Norway. Expert UI/UX designer with 14 years of experience seeking a challenging role to craft stunning digital experiences that exceed user expectations and drive business growth.
This involves researching and analyzing the target audience, industry trends, and competitor products. This step helps designers gain a deep understanding of user needs and preferences and identify potential challenges and opportunities for the product.
This step involves creating a basic layout or wireframe of the product's interface to establish the structure, functionality, and flow of the product. Prototyping is a critical step in the design process that allows designers to test the usability of their designs and identify areas for improvement.
Once the wireframes and prototypes are finalized, the design phase begins. This involves creating visual designs and refining the user experience based on feedback gathered from the previous steps. During this stage, designers work closely with developers to ensure that the designs are technically feasible and can be implemented within the product.
The final stage of the UI/UX design process involves testing the product and launching it to the market. Testing can include usability testing, A/B testing, and user acceptance testing to ensure that the product meets user needs and expectations. Once the product is launched, designers continue to monitor user feedback and iterate on the design to improve the user experience over time.
Producing good branding and UI/UX design is crucial for any company that wants to succeed in today's competitive market. A strong brand identity helps to differentiate a company from its competitors and build trust and loyalty with customers. Similarly, a well-designed user interface and user experience can enhance customer satisfaction and increase engagement, leading to greater success and profitability for the company. Overall, investing in good branding and UI/UX design is a smart business decision that can help companies stand out and thrive in the long run.
As an experienced design manager, I have a proven track record of leading successful design projects and teams. I excel at defining project goals, developing effective design strategies, and managing resources to ensure timely and high-quality deliverables. I'm passionate about mentoring and developing designers, promoting a collaborative culture, and driving innovation through design. With my leadership skills and design expertise, I can help your team deliver exceptional results and achieve business success through design.
During my career I've glad to create or re-design brands, I bring a wealth of experience and expertise in creating and managing successful brand identities. I'm passionate about developing unique brand strategies that differentiate businesses from their competitors and resonate with their target audience. From brand positioning and messaging to visual identity and brand guidelines, I ensure that every aspect of a brand reflects its values, personality, and goals.
In today's digital landscape, it's crucial for design managers and UI/UX designers to have a basic understanding of front-end development. This knowledge allows me to work more effectively with developers and ensures that designs are implemented accurately. Additionally, understanding the technical limitations and possibilities of front-end development can help me make better design decisions that are feasible and user-friendly. This, in turn, can lead to a better user experience and higher user satisfaction.
As a UX designer, my duty is to create user-centered designs that meet the needs and expectations of users while also achieving business goals. This involves understanding user behavior, researching user needs and pain points, and designing interfaces that are intuitive, efficient, and delightful to use. I start by conducting research to gain insights into user behavior and needs, which I use to develop personas and user journeys. From there, I create wireframes and prototypes to test and refine the design until it meets the user's needs and expectations.
I use a combination of design software and graphic design principles to create interfaces that are visually stunning and easy to use. I collaborate closely with other members of the design and development teams to ensure that the interface meets both user needs and business goals. In addition, I stay up to date with the latest trends and best practices in UI design to ensure that my designs are fresh, modern, and effective. Overall, my job as a UI designer is to create interfaces that not only look great, but also help users accomplish their goals efficiently and effectively.
As a design manager, it is crucial to merge technology and knowledge in order to lead a successful design team. By understanding the latest technological advancements and having a deep knowledge of design principles and user behavior, a design manager can create effective, user-centered designs that meet business goals. By keeping up with the latest technology trends and tools, a design manager can ensure that their team is equipped with the right resources to create innovative and impactful designs. They can also use technology to streamline design processes and increase efficiency.
For Mazars, I was Design Manager on an international communication campaign, awarded in Paris and Berlin.
The 3D app for Biomerieux was made for training purposes and reduces the need for expensive physical equipment, travel costs, and minimizes the risk of accidents. It also allows for repeated training sessions, reducing costs associated with traditional training methods, making it a cost-effective and sustainable solution for companies.
The 3D app for Diasys presentation at international fairs saved money and be sustainable for a company by reducing the need for shipping physical products, minimizing transportation costs, and reducing the company's carbon footprint.
The redesign of Woodoo's website has a significantly impact the user experience and improve overall business results. It modernize the design, improve functionality, and enhance the website's ability to meet user needs, resulting in increased engagement, conversions, and customer satisfaction.
The complete branding of Blue Ocean Sailing was essential for creating a strong and recognizable identity for its business. It did establish a trust with customers, communicate the business's values and personality, and differentiate it from competitors.
World is a village is a personal initiative projects made for a community of travelers, parents, and children in order to share the beauty of our world, using all the latest technology to try new concept. A kind of Poetic R&D in communication and production.
With an experience of 14 years in the digital world, I am honored to support SMEs and LC companies in their communication across France and internationally. This with many BUs and with major economic players, in the finance, legal, automotive, pharmacy and Hi-Tech industries.
Guillaume Lassiat
Design Manager