In 2017, I was appointed as the Visual Identity & Design Manager at Mazars Group Communication. My responsibilities included overseeing the brand image of the company globally, managing global communication projects such as the annual communication campaign [#CreatingSharedValue] with the communication director, developing a news app for employees [MazarsLive], organizing and coordinating workshops for events involving all communication players [Mazars UCom2], designing publications for different regions (Asia, North America, South America), and creating print advertisements.
To cover this campaign, which is of key importance to us as at a global organisation [#CreatingSharedValue Campaign], we have interviewed internal and external stakeholders in South America, Europe, the Middle East and South-East Asia. Worked closely with a communication agency as Aristophane and produced a website and several documents delivered in more than 80 countries.
Create a cross-media communication campaign that integrates the brand's evolving image, rallies communication teams worldwide around the newly approved design, produces it with both internal and external stakeholders on multiple channels, and delivers it on time.
Over a period of 9 months, the internal assets of the group communication team collaborated with the agency to develop multiple design drafts. After careful consideration, we selected and implemented the latest technology and the most effective channels to promote Mazars globally, while taking into account the limitations of our users. We conducted internal testing and presented our work to top-level partners and the CEO. Our project was successfully delivered on time to all offices worldwide.
"Creating Shared Value by Mazars" is a cross-media, long-term editorial programme to reinvent the previous classic Annual Reports. It is meant as a complete ecosystem featuring a keyword-based website as the cornerstone of the programme, curation via Twitter, targeted campaigns via Facebook and LinkedIn, and a printed assets kit including Financial Statements and the Yearbook. The campaign was awarded by : Awwwards / Stategies / Digital Award Berlin The year book (print version) was delivered in more than 80 countries.
Mazars Live - Design Manager
Urbanity by Mazars - Design Manager
Prize ceremony held at Stratégies Paris, where our campaign was awarded the Silver Prize for the best cross-media corporate communication campaign
#CreatingSharedValue Website - Visual Identity & Design Manager